A logo can only tell half the story. A consistent identity helps make your idea memorable and ultimately more successful.

What’s an identity?

Along with your logo, I’ll show you which colours, fonts, images styles, graphics and phrases to use alongside it, to help express what’s unique about your idea to your customers. 

All these elements form what you might call your identity. When compiled onto a style sheet, you’ll have a fantastic reference for developing your communications from, no matter who’s creating it.

Your brand (developed from these foundations) is more like a promise of a service or an experience. It’s about the word or phrase that comes to mind when a customer interacts with your idea, from purchasing, to using it, to potentially recycling it. Your promise could be anything e.g: ‘Happiness’, ‘Luxury’, ‘Simplicity’ or ‘Clarity’. Customers will come back for more if they know what you’re all about and experience you in a consistent way. You just have to work on keeping your promise!

Examples of style sheets

Benefits of having a strong identity
  • Consistently communicates the uniqueness of your business, making you memorable and ultimately more successful.
  • Customers understand what you’re idea is all about, even when you’re not there in person.
  • You look like you’re taking yourself as seriously as we know you are.
  • Becomes a business asset to be sold in the future.
Benefits of collating your identity onto an easy to reference style sheet.
  • Gives you a feel for what your communications might look like in the future.
  • Easier to develop communications in a consistent and professional manner – no matter who’s producing it.
  • A cost effective way of working when you invest in an identity while you’re developing a logo.
  • Employees can instantly get a feel for the uniqueness of the company and how that is expressed.

The process of visualising your identity…

Listening and discussing

Through discussion I’ll collect information about the who, where, why and what of your idea, so we can discover what’s unique about it.


Visualising and refining

From initial sketches we’ll develop the best way of expressing those unique findings, with both a logo and other identity elements.

Fully expressing

All the elements of your identity are collated onto a style sheet to create a brilliant reference for all your future communications


Sharing and marketing

We can then create you marketing materials so your idea can be the change it’s meant to be.

A thorough and unique service.

Richard enabled us to express what our company was all about. This in turn, resulted in new customers for our business!


Happy Horse Bedding

Easy to work with and delivers great results every time.

Richard has been able to capture and share what we want our message to be. 

Felicity Smith
National Co-ordinator, FaithAction

A hugely creative process.

We would highly recommend Richard both for the tailored service and professional outcome.

Glyn Jones
Light Project

Richard did a brilliant job.

His eye for detail and his professional results mean I would not go anywhere else.

Paul Reeve
Director & Principal Consultant, Silmetric Ltd

Full list of services

  • Logo, identity and brand development

  • All forms of design for print

  • Website development

  • Facebook marketing

  • Email marketing

Yes, I work with people like you. Let’s have a chat, and make it happen.

Drop me a line on 07976 422269, or send an email with the form below

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