By George Marketing

From our discussions we formed the brief around the statement: ‘An experienced, friendly, flexible, marketeer that looks at the bigger picture and executes plans to generate success for your business. Working with small to medium sized business (any sector).’ Other qualities it needed to reflect as a business are; practical, honest, structured, approachable, transparent, friendly. Together with something that looked modern, easy to understand, helpful, grownup, refined, feminine and adaptable.

The ‘growth’ of the letterforms, the mixture of modern and friendly fonts, overall colours, and the plain speaking strap line look to reflect these ideas. With the logo as her start point the client was able to develop her own website

Logo (supplied to work on light or coloured background).


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