Trinity churches approached us with the need for an identity for three separate churches to be able to work together under.
Through discussion we developed a brief that would form the basis of their identity development.
Brief: (buzz words) Ambitious, contemporary, confident, fun, playful, professional, family feel, linking people together, confident, thriving, clarity.
Other comments: flexible enough to use with the creation of new ministries. Perhaps some sort of transferable icon…
We were than able to suggest logo ideas to develop into a final idea alongside creating a style sheet as a reference point for all their future communications.
The style sheet we created included the final logo, primary and secondary colours, fonts, image styles, tone of voice (in the copy).
It’s since been referenced to create signage, leaflets and their Connect2 magazine. All their communications reflecting and reinforcing their identity.