This has been a great job to work on. Silmetric are functional safety advisors. They work in industry, advising, consulting and training businesses about creating safe systems and environments.

Phrases that came through our discussions were; identifying strategies and adding to or interrupting existing processes or procedures and bringing clarify and focus. And also The technical end of rugged industrial safety. Aimed at engineers, technically minded large industry.

The notion of Focussing on a part of the bigger picture, was quite unique to them and is partly expressed through the use of short focal range photography, and potentially in the size the logo is used (perhaps slightly smaller than usual).