Case study:

Happy Horse Bedding. Everyone's happy

Happy Horse Bedding: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

As well as the health and comfort of their client’s horses, Happy Horse Bedding are considering the environment too with a carbon neutral product that’s crafted for comfort. Now everyone can afford to have a happy horse…

Happy Horse Bedding know their customers really care. Both for their horses and the planet. Their main USP’s were their carbon neutrality and the nature of the size of their ‘crafted’ shavings being easier to handle and more absorbent. Heritage with a modern twist you might say. The premium looking hand crafted logo reflects this, as well as their history as a family run business in the heart of rural North Wales. The pink bags are a flash of modern confidence that have been a big hit with their discerning customers! Indeed a quality product, with great credentials that leaves you happy!


Good for the planet, good for your horse, good for business. I’ll sleep well tonight knowing all that.


Identity style sheet
Digital marketing and reporting
Photography + image bank management

Extremely happy with the processes of development. A thorough and unique service. Richard created our logo and business identity, and enabled us to express what our company was all about. This in turn, resulted in new customers for our business!

Happy Horse Bedding