Silmetric. Creating a safer world.
Silmetric: Creative Brief outline
Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say.
Silmetric are functional safety advisors. They work in industry, advising, consulting and training businesses about creating safe systems and environments.
Therefore their logo looks to suggest the notions of linking in with an existing procedure (shape) and has been kept clean as its aimed at engineers and the technically minded.
The notion of Focussing on a part of the bigger picture, was quite unique to them and is partly expressed through the use of short focal range photography, and potentially in the size the logo is used (perhaps slightly smaller than usual).
Indeed they are ‘Partnering with industry to create a safer world’. No arguments there then.
Identity style sheet
Power point slides