Logo & Brand Identity
Does your logo, fonts and colours really reflect who you are?
A logo design, alongside a colour palette, fonts, graphics, image styles and tone of voice, help form your overall brand identity. It can help fully express what your project is all about. Collated onto a style sheet for easy reference, it means keeping your communications consistent and professional just got a whole lot easier, no matter who’s creating them.
Brand Identity, what’s included:
Vision Clarification: Clarify ‘why’, ‘how’ and ‘what’ you’re trying to do, who you’re trying to serve, and the language and messaging that fully expresses what’s unique about you.
Logo creation or update: New or redrawn logo to reflect your brand personality and positioning.
Extended Visual Elements: Including colour palettes, fonts, graphics, photography style and language to complement your logo. When used together if helps express your broader vision in a consistent and memorable manner. (This can extend into social media and literature templates you can use and update yourself).
Style Sheet Compilation: Your new brand elements collated onto a user-friendly style sheet for quick reference. Helps you see what your organisation will look like and is a brilliant reference for creating your marketing materials, no matter who’s creating them.
Deliverables: Flexible Logo formats for print and digital, colour hex codes, and a high res pdf of your style sheet – everything you need to launch your refreshed brand confidently.
Why invest in a strong Brand Identity
- Consistent Communication: Effectively communicate your business’s uniqueness.
- Remote Understanding: Ensure your brand resonates with customers, even in your absence.
- Professional Image: Project a serious, dedicated image that instills trust in your audience.
- Memorability and Success: Boost memorability, ultimately driving more success.
- Valuable Business Asset: Transform your brand into a valuable asset with potential resale value.
Benefits of a Style Sheet Reference:
Future Vision:
Get a real sense of the overall look and feel of your company.
Consistent Communication:
Acts as a brilliant reference for consistent and professional communications, no matter who’s creating you marketing materials.
Cost-Effective Strategy:
Looking at your wider brand identity elements while developing your logo is a cost effective way of creating a brand that is consistent and memorable.
Employee Understanding:
Its an easy way to educate all employees and marketing team about how to use your brand effectively and what’s unique about what you offer.
Creating your marketing materials will be a whole lot easier
With your Brand Identity Style Sheet in hand, creating marketing materials becomes a lot easier because you have a brilliant reference point to work from. Whether it’s your website, social media posts, literature, signage or infographics.
Ready to breathe new life into your brand?
Let’s discuss how we can develop your logo and craft a brand identity that authentically reflects your business. Have a look at my brand Identity work, other services or just reach out for a chat below.
The bottom line
The bottom line is I believe the world will be a better place if we connect the solutions you bring, to the people who need them, which is why I love to make ideas happen.
Let's have a chat
It would be great to have a quick catch up (for free) to see what I can do to help you clarify, visualise and share what you do, with your customers.
Drop me a line on 07976 422269, or send an email.
Richard Coan
Brand Strategy, Brand Identity
& Graphic Design
I love making ideas happen.