New logo for G&M Davies Sawmill.
Sawmills. Rough wood, noise, graft, hands-on… so what sets G&M Davies apart from other sawmills?
Their ability to maximise the use of the logs they’re cutting because of the larger saws they run… Larger saws = bigger blocks = less waste. (They actually use the ‘offcuts’ to create different products, heightening their carbon neutral credentials). The cross section view of the trunk of the tree has the cleaner and more accurate edges, where the block is cut, to show precision compared with the natural irregularity of a tree.
So, an accurate process within a ‘rough’ world.
New identity for Acts. Kindness builds community.
“We believe demonstrating kindness is one way to encourage community and strengthen society. Both to the person acting and the person being assisted are uplifted via the process”.
The Acts team have concluded that few see their place as part of a larger community / society, and if they do, they need encouraging /enabling to find some expression to their concerns. So they have set up Acts to encourage and enable people to play the part they see needs playing, or by doing the thing that they see needs doing within their sphere of influence. Uniquely, they aim to enable the individual’s personal response to the need they see. Creating a better society by enabling the individual.
They have 3 types of act categories
Random – How can you make someone’s day a bit better?
Purposeful – This is about helping people with specific needs at a particular time.
Living and giving – Encouragements to think about how to live out kindness in everyday life. It could be that the thing you can give is your time and your skills to run an event. One act starts a ripple effect as another person experiences it.
The brief identified the notions of: Community, welcoming, warm, local, friendly, home made, personable, reliable, all age, professionally run.
Promoting kindness and building the community, Make a small difference to make a bigger difference. Its very human, more physical that cyber, communications aim to be face to face where possible. With a feel for being more Playful than Serious / Necessity not luxury / Approachable / More Light than Serious / More Home-made than High-tech / More Raw than Refined / All age.
We ended up with a logo that people can interact with (fill in a face on the blank circle), and reflects activity and community. We used colours based on the post it note colours to give the idea of small, quick acts in the same way a quick not would be left for someone.
The Light Project launch a new game!
Designed and printed the beer mat and sourced the folding cardboard box for posting…
‘Q is an easy way of encouraging people to talk about their faith and life in a relaxed and informal way. It is ideal for a church or group of Christians who are looking to connect with a new group of people. It works as a pre-Alpha as it is short (4 weeks), ultimately flexible and anyone can run it without training, manuals or lots of preparation. All you need are some people, a coin and a set of beermats (included).
‘It is the best way to get people talking about faith in a real way’
Available to buy here as it happens.
By George Marketing
From our discussions we formed the brief around the statement: ‘An experienced, friendly, flexible, marketeer that looks at the bigger picture and executes plans to generate success for your business. Working with small to medium sized business (any sector).’ Other qualities it needed to reflect as a business are; practical, honest, structured, approachable, transparent, friendly. Together with something that looked modern, easy to understand, helpful, grownup, refined, feminine and adaptable.
The ‘growth’ of the letterforms, the mixture of modern and friendly fonts, overall colours, and the plain speaking strap line look to reflect these ideas. With the logo as her start point the client was able to develop her own website www.bygeorgemarketing.co.uk
Logo (supplied to work on light or coloured background).
Board game advertised on beer mats? The Light Project Peterborough are using these beer mats in pubs and cafes, to create a space, through their city centre chaplaincy work, to listen and support people while having a little fun.