Case study:

The Larch Cladding Company: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

The Larch Cladding Company wanted to emphasise the bespoke nature of their work, heritage in the Welsh hills (near iconic Moel Famau summit), and their eco credentials.

It’s been great helping them name the company, create a logo and supply an identity style sheet (so they can see what their company will look like in the future).

Bespoke Welsh Timber Cutting strap line describes their main positioning,  Build a better world advertising focus strap line plays on the notion of not only building beautiful things with their timber, but also caring for the planet with their We plant trees scheme.

Supplied all their photography, creating an online library, a promotional postcard, business card, press advertising and copy writing for editorial pack.

Set up an initial web site which I managed and updated for them, branded the Facebook page, created social media content and ran a digital marketing campaign that lead to record sales!