Logo Refresh & Brand Identity Package

Refresh your Brand, elevate your presence

Is your brand identity feeling outdated? Is your logo looking a bit tired or are you struggling to create consistent and attractive marketing materials?  Refresh your logo and add some brand identity elements so you can easily communicate the unique personality or your product or service to your customers, even when you can’t be there in person.

What’s included:

Vision Clarification: Engage in discussions to clarify your unique vision and offerings to your target audience. (The ‘Why’, ‘How’ and ‘What’ you actually do).

Logo updated: Redrawn logo to reflect your brand personality keeping in mind contemporary design trends. (based on your core concept).

Extended Visual Elements: Colour palettes, fonts, graphics, and photography style ideas to complement your logo, expressing your broader vision. 

Style Sheet Compilation: Your new brand elements collated onto a user-friendly style sheet for quick reference.

Deliverables: Flexible Logo formats for print and digital, colour hex codes, and a high res pdf of your style sheet – everything you need to launch your refreshed brand confidently.

Benefits of a Style Sheet Reference:
Future Vision:

Gain insight into your business’s potential future look and feel.

Consistent Communication:

Utilize a brilliant reference for consistent and professional communications, regardless of the creator.

Cost-Effective Strategy:

Optimize your investment by developing your identity alongside logo creation.

Employee Understanding:

Foster immediate employee understanding of your company’s uniqueness.

logo refresh examples

Why invest in a strong Brand Identity

Consistent Communication: Effectively communicate your business’s uniqueness.

Remote Understanding: Ensure your brand resonates with customers, even in your absence.

Professional Image: Project a serious, dedicated image that instills trust in your audience.

Memorability and Success: Boost memorability, ultimately driving more success.

Valuable Business Asset: Transform your brand into a valuable asset with potential resale value.

PLUS: Creating your marketing materials just got a lot easier!

With your Brand Identity Style Sheet in hand, creating marketing materials becomes a breeze. Whether it’s your website, social media posts, literature, signage, or infographics, conveying your brand’s benefits has never been easier.

Example: The line ‘This is your ticket to a better life’ came out the of the Vision Clarification process. Rounded corners on the cards are a nod to travel tickets that enhance the ‘personal journey’ notion of the client’s work with his clients as a rapid transformational coach.

unique business card design

Richard not only had loads of great ideas but also did a great job of capturing my message. Moreover, he demonstrated great efficiency, consistently providing clear timelines,  and diligently incorporating my feedback to make necessary adjustments.

Seb Busz

Prices start from £450

Ready to breathe new life into your brand? Let’s discuss how we can refresh your logo and craft a brand identity that authentically reflects your business.  Have a look at my brand Identity work, other services or just reach out for a chat below.

A thorough and unique service

Richard enabled us to express what our company was all about. This in turn, resulted in new customers for our business!

Happy Horse Bedding

Easy to work with and delivers great results every time

Richard has been able to capture and share what we want our message to be.

Felicity Smith
National Co-ordinator, FaithAction

A hugely creative process

We would highly recommend Richard both for the tailored service and professional outcome.

Glyn Jones
Light College

Richard did a brilliant job

His eye for detail and his professional results mean I would not go anywhere else.

Paul Reeve
Director & Principal Consultant, Silmetric Ltd

Great value in identity

Rich created a fantastic identity for Happy Horse Bedding and helped us develop all our communications including literature, packaging, website and social media.
Plus the identity was a valuable asset itself when we came to sell the company.

Mathew Davies 
Happy Horse Bedding

Great understanding, inspired ideas

Richard’s design work, customer service, attention to detail  &  patience are all FANTASTIC!
Great understanding, inspired ideas, awesome attitude & fast turn-around. We’re delighted!

CEO acet UK

Giddy with joy

Giddy with joy at all these graphics I am seeing! And just so you know, I use these brilliant graphics in our newsletter, too. I want as many of our audience members to see the brilliant graphics you are creating.


PPC Founder

Richard Coan

Everything starts with a conversation

For a free chat to explore how I can help you make the difference you want to make in the world, just get in touch.