Logo Refresh & Brand Identity Package
Refresh your Brand, elevate your presence
Is your brand identity feeling outdated? Is your logo looking a bit tired or are you struggling to create consistent and attractive marketing materials? Refresh your logo and add some brand identity elements so you can easily communicate the unique personality or your product or service to your customers, even when you can’t be there in person.
What’s included:
Vision Clarification: Engage in discussions to clarify your unique vision and offerings to your target audience. (The ‘Why’, ‘How’ and ‘What’ you actually do).
Logo updated: Redrawn logo to reflect your brand personality keeping in mind contemporary design trends. (based on your core concept).
Extended Visual Elements: Colour palettes, fonts, graphics, and photography style ideas to complement your logo, expressing your broader vision.
Style Sheet Compilation: Your new brand elements collated onto a user-friendly style sheet for quick reference.
Deliverables: Flexible Logo formats for print and digital, colour hex codes, and a high res pdf of your style sheet – everything you need to launch your refreshed brand confidently.
Benefits of a Style Sheet Reference:
Future Vision:
Gain insight into your business’s potential future look and feel.
Consistent Communication:
Utilize a brilliant reference for consistent and professional communications, regardless of the creator.
Cost-Effective Strategy:
Optimize your investment by developing your identity alongside logo creation.
Employee Understanding:
Foster immediate employee understanding of your company’s uniqueness.
Why invest in a strong Brand Identity
Consistent Communication: Effectively communicate your business’s uniqueness.
Remote Understanding: Ensure your brand resonates with customers, even in your absence.
Professional Image: Project a serious, dedicated image that instills trust in your audience.
Memorability and Success: Boost memorability, ultimately driving more success.
Valuable Business Asset: Transform your brand into a valuable asset with potential resale value.
PLUS: Creating your marketing materials just got a lot easier!
With your Brand Identity Style Sheet in hand, creating marketing materials becomes a breeze. Whether it’s your website, social media posts, literature, signage, or infographics, conveying your brand’s benefits has never been easier.
Example: The line ‘This is your ticket to a better life’ came out the of the Vision Clarification process. Rounded corners on the cards are a nod to travel tickets that enhance the ‘personal journey’ notion of the client’s work with his clients as a rapid transformational coach.
Richard not only had loads of great ideas but also did a great job of capturing my message. Moreover, he demonstrated great efficiency, consistently providing clear timelines, and diligently incorporating my feedback to make necessary adjustments.
Seb Busz
Ready to breathe new life into your brand?
Let’s discuss how we can refresh your logo and craft a brand identity that authentically reflects your business. Have a look at my brand Identity work, other services or just reach out for a chat below.
Everything starts with a conversation
For a free chat to explore how I can help you make the difference you want to make in the world, just get in touch.