Logo Refresh & Brand Identity Development

Refresh your logo and add some brand identity elements so you can easily communicate the unique personality or your product or service to your customers, even when you can’t be there in person.

Logo Refresh & Brand Identity Development package encompasses:

1: Vision Clarification

Engage in discussions to clarify your unique vision and offerings to your target audience. (The ‘Why’, ‘How’ and ‘What’ you actually do).

2: Logo Redraw

Redrawn logo to reflect your brand personality keeping in mind contemporary design trends. (based on your core concept).

3: Extended Visual Elements

Create cohesive elements that complement your logo, expressing your broader vision through colour palettes, fonts, graphics, and photography style ideas.

style sheet brand identity elements

4: Style Sheet Compilation

Organise your new brand elements into a user-friendly style sheet for quick reference.

5: Deliverables

Logo in flexible formats for print and digital, colour hex codes, style sheet high res pdf… you’re all set! 

Benefits of a Strong Brand Identity:
Consistent Communication:

Effectively communicate your business’s uniqueness.

Remote Understanding:

Ensure customers comprehend your brand even in your absence.

Professional Image:

Present a serious and professional image reflective of your dedication.

Memorability and Success:

Boost memorability, ultimately driving more success.

Valuable Business Asset:

Transform your brand into a valuable asset with potential resale value.

Benefits of a Style Sheet Reference:
Future Vision:

Gain insight into your business’s potential future look and feel.

Consistent Communication:

Utilize a brilliant reference for consistent and professional communications, regardless of the creator.

Cost-Effective Strategy:

Optimize your investment by developing your identity alongside logo creation.

Employee Understanding:

Foster immediate employee understanding of your company’s uniqueness.

Marketing materials for Seb Busz

With his Brand Identity Style Sheet created it was much easier to create a business card marketing device expressing the benefits of his service. The line ‘This is your ticket to a better life’ came out the of the Vision Clarification process. Rounded corners on the cards are a nod to travel tickets that enhance the ‘personal journey’ notion of Seb’s work with clients.

unique business card design
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Richard not only had loads of great ideas but also did a great job of capturing my message. Moreover, he demonstrated great efficiency, consistently providing clear timelines,  and diligently incorporating my feedback to make necessary adjustments.

Seb Busz

Logo Refresh & Brand Identity Development cost

Let’s bring your brand to life, helping it make a lasting impression in the world. Is it time for your brand’s transformation? Get in touch below and let’s have a conversation around process, cost and timescales.

Creating your marketing materials

I can seamlessly implement your new Brand Identity across all your print and digital marketing materials, including websites, social media, literature, signage and infographics. Have a look at my portfolio or some other brand Identity work.

A thorough and unique service

Richard enabled us to express what our company was all about. This in turn, resulted in new customers for our business!

Katie
Happy Horse Bedding

Easy to work with and delivers great results every time

Richard has been able to capture and share what we want our message to be.

Felicity Smith
National Co-ordinator, FaithAction

A hugely creative process

We would highly recommend Richard both for the tailored service and professional outcome.

Glyn Jones
Light College

Richard did a brilliant job

His eye for detail and his professional results mean I would not go anywhere else.

Paul Reeve
Director & Principal Consultant, Silmetric Ltd

Great value in identity

Rich created a fantastic identity for Happy Horse Bedding and helped us develop all our communications including literature, packaging, website and social media.
Plus the identity was a valuable asset itself when we came to sell the company.

Mathew Davies 
Happy Horse Bedding

Great understanding, inspired ideas

Richard’s design work, customer service, attention to detail  &  patience are all FANTASTIC!
Great understanding, inspired ideas, awesome attitude & fast turn-around. We’re delighted!

Catherine
CEO acet UK

Richard Coan

Everything starts with a conversation.