Case study:
Spingboard: Ideas Launched
Springboard: Creative Brief outline
Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say.
Here a brief description of that start point for Springboard.
Vision: Everyone should be able to give their ideas a go!
Mission: Enable individuals to respond to the ideas they carry so they can be a positive change in the world by offering practical guidance and support to develop their ideas.
Plan: Give practical support to enable your response to a need you see.
Allow people to give ideas a go at very little expense. Resource people at the beginning of the process. Enabling social enterprise ideas to happen via all sorts of practical hands on help. Offer practical support through skills, finance, space, advice… walking with people through the development of their idea.
Logo and style sheet
Logo and style sheet to help express how the logo might be used with fonts, colours, graphics and photography as a reference for the future, and to give a sense of the overall identity.
Marketing materials
The stylesheet reference point used to develop marketing materials. In this case a business card, folder and flyer… that flies.
Now you can give your ideas a go without risking everything… this is a great little community interest company. Hands-on practical help at the start of your project, just when you need it.
Deliverables
Clarification of vision
Logo
Identity style sheet
business cards
Folders
Flyer… that flies!
Great process of helping clarify the vision and express it. Very happy with the logo, marketing materials and the whole look and feel that has helped us grow as a company!