The Larch Cladding Company: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

The Larch Cladding Company wanted to emphasise the bespoke nature of their work, heritage in the Welsh hills (near iconic Moel Famau summit), and their eco credentials.

It’s been great helping them name the company, create a logo and supply an identity style sheet (so they can see what their company will look like in the future).

 

Bespoke Welsh Timber Cutting strap line describes their main positioning,  Build a better world advertising focus strap line plays on the notion of not only building beautiful things with their timber, but also caring for the planet with their We plant trees scheme.

Supplied all their photography, creating an online library, a promotional postcard, business card, press advertising and copy writing for editorial pack.

Set up an initial web site which I managed and updated for them, branded the Facebook page, created social media content and ran a digital marketing campaign that lead to record sales! 

Happy Horse Bedding: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

As well as the health and comfort of their client’s horses, Happy Horse Bedding are considering the environment too with a carbon neutral product that’s crafted for comfort. Now everyone can afford to have a happy horse…

Happy Horse Bedding know their customers really care. Both for their horses and the planet. Their main USP’s were their carbon neutrality and the nature of the size of their ‘crafted’ shavings being easier to handle and more absorbent. Heritage with a modern twist you might say. The premium looking hand crafted logo reflects this, as well as their history as a family run business in the heart of rural North Wales. The pink bags are a flash of modern confidence that have been a big hit with their discerning customers! Indeed a quality product, with great credentials that leaves you happy!

 

Good for the planet, good for your horse, good for business. I’ll sleep well tonight knowing all that.

DreamSpace Creative: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

DreamSpace Creative is an online space for artists of any level, that is dedicated to the promotion and sharing of original, life-affirming music, art and ideas. Congregate, make friends, collaborate and share your creativity with others.

They believe everybody’s life can be enhanced by the joy, hope and fulfilment of experiencing and creating art.  Encouraging everyone to find their DreamSpace.

Extra sub brand: DreamSpace Events

Created icon and new area on website for future development

FaithAction: Creative Brief outline

Any identity project starts with working with the client to clarify the idea, the vision, the mission. The why, how and what you might say. 

FaithAction fund, train, advise, campaign, research and innovate. Working nationally to support faith based organisations at work in their local communities.

Highlighting the invaluable contributions of faith communities in England, they work in partnership with the Department for Communities and Local Government, Department of Health, NHS England and Public Health England to make an effective difference.

Through their guidance and training 140 organisations have pledged their commitment to helping people who suffer with mental health problems, and their multi-faith social action initiative has resulted in 58 community projects engaging over 577 individuals… with the Creative English project has engaging over 2400 people in learning English through drama and role-play.

I’ve had the pleasure of creating a new look to their literature over a number of projects and, in a small way, feel like I’m playing a part in building a better society! Now that, I can believe in.